Gain Impressive Conversion Percentages For Your Squeeze Page
If you have ever used a squeeze page that totally failed to convert, then the problem was either the traffic source, your offer or the squeeze page elements, themselves. How well your offer converts your traffic is dependent on more factors than you may realize. But you do have to realize that everything could be in vain if the quality of your traffic is poor. You will likely be setting yourself up for disaster if you are not creating the best traffic possible. Outside of that, it is up to your squeeze page to do its task the best it can. This article will cover just some of the things you really ought to do if you want to obtain the most from your list generating efforts.
The one single process you should put into effect is set-up your squeeze page for testing. This is not demanding in any sense of the word, and so you are able to get everything together very easily and get started. You can carry out a simple A/B split test by employing a URL rotator script that will alternately present two unique versions of the very same page. Ensure you have a reasonable tracking script ready so you can record impressions and clicks. The first factor you really want to test is your squeeze page headline. When you are content with results, then you simply proceed to test one other element which can be your copy. There, nothing difficult about that and this works very well to get the most out of your pages.
The next element we want to talk about concerns your subscription freebie that you use on your squeeze page. This is the magnet that will attract people to it on the page and hopefully compel them to optin. Your targeted traffic must look at what you want to exchange and be completely impressed with it. For example, if you are in the insurance market providing auto insurance quotes or car insurance quotes, think of something helpful or perhaps beneficial involving price savings on car repairs and maintenance or accessories to enable you to incentivize drivers to opt-in to your email list. You can offer them a video, an ebook, a whitepaper or any combination that truly answers some questions they want to have answered. The one thing you always want to avoid is offering something they already know so do remember that. Only you will know what will speak to them in the most powerful way about the benefits. You can furthermore help your conversions by using an image that also has the energy of your offer.
The squeeze page box where people input their info also needs to be taken into account. The little image where people click to submit their information has to be special. Never use what is provided to you by the service you decide upon your autoresponders. On a similar note, improve the text that goes along with the usual button that everybody gets considering that it is the same exact text you see just about everywhere else. Modify it, do something unique with the button copy that will catch their awareness. One approach to wrongly draw notice is by using Flash animation anywhere apart from maybe the moving arrow, but ensure to test that, as well.
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