Who stated that data had to be boring? There is, perhaps, a preconditioned notion that stats are based on a cold evaluation of any distinct scenario, displayed in a no-nonsense, clear-cut layout for anyone to understand. It is definitely correct to state that consumer research has to be a serious business in many respects, as there is quite a bit at stake for the firms commissioning the analysis. But does the serious character of the method by itself have any effect on the standard and worth of the final results?
Historically, if you look at the way that a typical questionnaire might be prepared, as an example, it might be quite predictable and indeed the way that the questions were tabled would typically leave no margin for misunderstandings. Simply speaking, the questions on their own would not be so hard to grasp that you’ve got to be a genius; some individuals might even state that they are often dull. Perhaps this is why a brand new development has recently appeared in the business, aiming to insert a small amount of – dare we say it – fun in to the picture. Perhaps it’s the perfect time to scientifically reappraise the original consumer survey layout making involvement more enjoyable.
Gamification is the name given to this development. We acknowledge just how the gaming business has taken off on the web and how people often head to those resources. Therefore, if it were practical to apply the mechanics of gaming to the more routine aspects of surveying, shouldn’t this be regarded as a winning scenario?
Gaming, on its own, is now quite innovative and it is able to benefit from a lot of technical innovations. Fundamentally, it’s always based on a “risk and reward” strategy. Since gaming is quite interactive and the aesthetic experience quite appealing, we might well expect to see market research surveys in the future created in a similar way. Perhaps the market reports that are produced because of this might be equally as good to look at?
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