Oh, do I hate throwing away paper. Whenever I go to the gas station or am at the ATM, I opt to not obtain a receipt. I know plenty that don’t do the same. They continue to keep each one of their receipts, “just in the off chance.” The times buying presents that’s a different case. I like to get gift receipts so the person receiving of the gift has the opportunity to refund it if they wish to.
With the holiday season in high gear, this is a great prospect for point of sale paper to be implemented as a marketing option. In these instances, vendors should employ the two sides of POS paper products: one section as a record of what they procured and the other side for a coupon. Who doesn’t completely love vouchers or at the very least, saving money?
Commonly customers see coupon offers on long run labels. These are more understandable as vouchers to customers. We presently know what a receipt resembles; the separation is sensible on marketer’s end. It’s simple, sure, but effective. Americans are presently going to shell out hundreds and hundreds to thousands on Christmas gifts. Consider this an extra chance to get customers back into the store this holiday season. Long run labels feature in-line perforation (simple to rip), and flows of 4 million or longer. This is cost effective for vendors.
Point of sales paper are nothing new to the market. Hopefully you’ll have an influx of earnings this holiday season. This will mean that you have to be stocked high on your paper items. That may well be the worst thing at the checking lanes, next to the computer system having a technical failure. I have experienced the debit card system breaking down at the time of rush hours at the stores, definitely not a happy experience for either shopper or personnel.
It really should be pointed out that marketing tactics should be plotted out well before the holiday time has approached. With regards to dual labeling point of sale paper, this really should be prepared 3-6 months prior. The holiday season commercials are most likely filmed 9 months to somewhat of a year in advance. Black Friday comes earlier than later to public relation gurus. It’s quite simple to fall behind. Consequently, don’t waste that paper.