I am usually befuddled (yes, that’s a genuine word…look it up) when I surf a variety of traffic exchanges.
The reason is that I usually come across web sites that have no business getting on a traffic exchange.
For instance, I may well see a people search web site on a traffic exchange. Or perhaps somebody’s personalized blog. I’ve even seen a chiropractor’s internet site pop up on one.
It’s evident that the men and women who have put these website’s out there have no idea what traffic exchanges are or how to correctly use them. So let us look at traffic exchanges a little closer and try to comprehend them far better.
The first issue we have to look at is who it is that is really utilizing traffic exchanges.
A traffic exchange is precisely what it says it is. A consumer is displaying their internet site in a regular rotation in order to get men and women to see their web site and hopefully respond to it. In return, that identical consumer views other people’s web sites in order to build up credits that they can use to show their web site. This is called “surfing”. In most circumstances, end users can also buy credits, but for simplicity’s sake, let us just say that somebody surfs web sites so they can build up credits to show their internet site to other people. So it’s an exchange of targeted traffic.
So who are these men and women displaying their web sites?
The majority are internet marketers who are attempting to market merchandise or services, either their very own or as an affiliate.
They are not interested in, for the most part, seeing what other people have to market. And if they are surfing for credits, they are usually cranking through as numerous web sites as quickly as they can to rack up as numerous credits as they can.
Simply because of this I have had numerous men and women inform me point blank that traffic exchanges do not function. And I certainly understand that point of view primarily based on what we just found about how most men and women use them.
But really, this type of behavior can function in our favor given that we know who these men and women are and what helps make them tick.
Individuals who use traffic exchanges aren’t interested in joining an additional business or an additional affiliate system. At least they believe they aren’t.
So in what are they interested?
The answer really should be evident.
They are interested in something that aids them in promoting whatever it is they are promoting.
If you are promoting a item or a service that will assist the surfer to get a lot more targeted traffic then they would definitely hesitate long enough to take a closer look at what it is you have to offer.
But that leads us to our 2nd point.
Surfers do not have all day to peruse a internet site, so the web site has to be simple and get straight to the point. That’s exactly where splash pages come in helpful. A splash page is basically a webpage that is employed to capture the user’s attention for a brief time and lead them to the main page where the main promotion will be made.
Think of it as a railroad switch on a train rail that is going in a circle. The consumer is going round and round the track till you throw the switch, and then they get off and go in an additional path. The difficulty with traffic exchanges is that you can not throw the switch. You have to make them want to do it themselves.
An additional variation of this that has confirmed to be powerful is to develop a splash page that also has a capture form to allow the consumer to enter their name and email address quickly. To make this effective though you are required to make your pitch, and then offer one thing of worth related to your offer in exchange for the consumer offering you their name and email address. Probably you could offer an ebook or video that would offer a lot more details about your offer. In this way, the surfer can enter their data and then move on to surfing for a lot more credits with no interupting their schedule, realizing that they can examine their email later for your details.
So let us summarize the use of traffic exchanges as follows:
Make certain that what you are promoting will assist the consumer in his very own promotion.
Use splash pages to capture the user’s attention and lead them to your main promotional internet site.
Use capture forms so that you can communicate with your signups.
When you comprehend these 3 main points then you are on your way to becoming a lot more powerful utilizing traffic exchanges.
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