If perhaps you were trying to get increased traffic from the search engines or even just improve your rankings in their results, you should start by looking at your website. Inserting your keywords properly all through your website will be able to help you get a much better ranking in the search engines. In this article you will learn where your keywords should be placed in order to get better search engine rankings for your website.
The actual website address also called the URL should contain your keyword or your keyword phrase. And this also goes for blogs since many bloggers target a unique keyword for every post they create. If you happen to use the wordpress platform you are able to change the perma-link when your creating your post, just make certain that the perma-link is your keyword phrase.
The header tags (H1, H2, H3) are yet another place where you need to make sure your keyword is listed. You need to make sure that your keyword or phrase is integrated in all of these tags. What this tends to do is to help the search engine spiders note that the first thing on your site or web page is your keywords.
The first sentence rule is one thing that many of you are likely already aware of. This generally means that any page you generate should have the keyword or keyword phrase in the first sentence of the content. Nevertheless, although you may may already understand that, there is still another rule you probably don’t know about and that is the last sentence rule. Essentially the same as previously mentioned you must have the keyword in the last sentence of the content.
There is another factor you need to cope with known as the keyword density and this is also essential. This is basically the amount of times your key phrase is present on the web page compared to the amount of words on the page. Somewhere between 3% and 5% is where you will need your keyword density to be. Keyword stuffing happens when you simply add the keyword to nearly every sentence and the search engines can penalize you for that.
One more thing you will want to look after is how you format all of the keywords on the page. When ever feasible, as well as in every case you’ll want to use the bold, underline and the italic options on your keywords. Quite simply what you need to do is to make sure you are making use of these text formats for just about every instance of your keyword on your site. Do not just use one structure such as, bold, you will need to use them all and mix all of them up. Do not just place all your keywords in bold print throughout the course of the entire page.
That’s it, if you adhere to these simple tips you will find that you will be able to boost your search engine positioning for your site or web page. Obviously you will not want to forget about that for every page your trying to rank, you should be building back-links to that specific web page, not just the home page.
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